Search engine optimization (SEO) is also called website optimization is a kind of technical means to use the search engine ranking rules, to improve the site in the search engine rankings, so as to get more target customers to visit the website. Now users are accustomed to using search engines to find their products or services, so many websites hope through the way of SEO to improve in search engine rankings, because the site has only been seen, will have the value of existence, it can be said, in the search engine, if not for customers to find you, find your competitors, so whether it is from the offensive or defensive point of view to consider, enterprises should not be lost search engine this position.

ZhengZhan optimization is compared with keywords optimization, before many companies may more or less will have a certain understanding of SEO, think SEO is how much money make a keyword row in baidu on a location is the SEO.

This kind of understanding, very wrong.

The study found that, in any industry there are numerous keywords, less than a few hundred, more than tens of thousands, there are so many words in an industry, which is not the row which. There are indeed a popular keywords, but the reality is, popular keywords search volume accounted for only 20% of the volume of searches for keywords for the industry as a whole, and the industry as a whole search volume of 80% is made of hundreds of thousands of the long tail keywords, so that enterprises will SEO eyes positioned in a few key words is very one-sided.

For example, we believe that customers would search for "Hefei site construction", but many customers will search "Hefei website building where home is good" "Hefei Internet company where home is good" "Hefei website and good reputation of the company" "Hefei for the company's Web site," I can cite hundreds of related search content, it is obvious that these customers is also the site of the company's target customers, if the company website is only a "Hefei website construction", it will lose 80% of business opportunities.

ZhengZhan optimization effect

1, more pages are included in the search engine. 2, the search engine snapshot update date is more and more short. 3, more keywords will be search engine to retrieve. 4, from the various search engine traffic continues to increase.

Any one enterprise, were unable to do so to spend money, monopolization of search engine, how their own search are on the home page, it is certainly not realistic, ZhengZhan optimization is the same, although it can not guarantee that each user keywords are on the home page, but it can to ensure that businesses can under the premise of the same input, through a large number of long tail keywords, as far as possible from the search engine attract more potential customers visit. Therefore, we believe that ZhengZhan optimization is currently the Internet price highest network marketing is the foundation work of all the network marketing activities